ESG rapport HJHansen Wine Group 2024 -Engelsk version 04.03.25 - Flipbook - Side 15
CEO Statement
Raw materials and
farming
The production of wine, spirits, and
beer starts with raw materials like
grapes, apples, hops, and potatoes.
Some wineries use only their own
crops for full control, while others
buy locally. Distilleries typically
source from external farms.
Climate variations affect quality
and flavor, making each year’s
production unique.
Production
In wineries and distilleries, the
production of wine, beer, and
spirits takes place. Both traditional
methods and modern technologies
are used, with a focus on innovation
and sustainability. The production
process combines craftsmanship
and science, where precision and
patience are essential to achieving
the desired result.
Wine Group
Wine Group is one of Denmark’s
leading suppliers of quality wines
and spirits, comprising H.J. Hansen
Vin and Theis Vine. We offer an
extensive selection ranging from
small niche producers to the most
prestigious wine estates.
Wine Group
Our customer base is diverse,
including private wine enthusiasts,
the hospitality industry, and
businesses. With our flexible
distribution model, we can tailor
our selection to meet the needs of
different target groups.
In our warehouse, we receive
carefully selected products from
suppliers around the world, which
are distributed through a range of
sales channels. At Wine Group, we
prioritize strong and long-lasting
customer relationships and offer
a high level of service—both online
and offline—with personalized
advice and tailored agreements.
Customer experiences
(B2C)
We connect with our B2C
customers through multiple
channels, including our two
webshops, where they can explore
our selection and find inspiration.
We also participate in trade fairs
and host events to create authentic
experiences with wine and spirits.
Our customer club, Sélection
Vinklub, offers exclusive benefits
like wine tastings and glassware
seminars, strengthening customer
relationships.
Sales to business
customers (B2B)
The B2B business includes, among
other things, the voluntary chain
Vinspecialisten, which consists
of nearly 50 stores across
Denmark, as well as other retailers.
Additionally, we cater to both
private and public companies,
offering customized staff shops
with tailored solutions for holidays
and gifts. We also supply products
to cultural institutions and the
experience industry..
HORECA
(Hotel, Restaurant and
Café)
With our extensive range, Wine
Group offers complete solutions
for the HORECA industry. We
tailor wine lists and selections for
hotels, restaurants, and cafés,
enabling them to deliver a firstclass experience to their customers
and guests.
Own stores
Wine Group operates four
flagship stores in Odense, Aarhus,
Copenhagen, and Charlottenlund,
as well as a department in
Magasin in Copenhagen. Our
experienced staff ensures that
customers receive professional and
personalized guidance on wine and
spirits. In early 2025, H.J. Hansen
Vin will take over Vinspecialisten in
Lyngby Storcenter, thereby opening
the sixth flagship store.
Exsport
Through our export channels,
Wine Group supplies wine and
spirits to other countries. We also
serve as a distribution partner
for selected suppliers who wish
to export their products to our
surrounding markets.
Transport
Transportation is an essential part
of the value chain. The majority of
our products are transported by
truck, while overseas products are
shipped in sea containers.
ESG report 2023/2024
15
